Vice President of Marketing


Vice President of Marketing

The Vice President of Marketing will report to the Chief Marketing Officer. He or she will be responsible for management of the Smarthome Direct business; which includes planning, implementing and executing online & print customer acquisition campaigns to generate business growth along with managing product acquisition and launch.

  • P&L responsibility, annual budgeting and marketing plans
  • Develop Marketing strategies that ensure customer base growth with profitable returns
  • Manage & improve existing search engine strategy (paid and organic)
  • Development of acquisition and retention programs for various customer types, product segments, etc.
  • Management of New Products,, Online marketing programs and Print marketing programs. Utilize analytics to monitor site activity and drive strategic marketing decisions
  • Develop, plan, execute and analyze all direct marketing campaigns, including landing pages, sponsorship content, acquisition and retention emails, etc.
  • Drive sales while maintaining integrity of brand
  • Interface closely with IT, Purchasing, Engineering, Finance and senior management on regular basis
  • Develop and maintain customer loyalty programs.
  • Participate as a strategic partner in the development of the company's long term plans

    Experience and Requirements
  • Minimum 5 years experience managing online customer acquisition campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response Marketing activity
  • Measurable experience in paid and organic search, affiliate programs, comparison shopping engines, email and other online programs
  • Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals, as a key part of a successful business enterprise
  • Ability to create the strategic direction of increasing E-Commerce activity from a variety of online channels to expand market share
  • Solid grasp of IT functionality within web structure, applications and inventory management
  • Understanding of how to utilize analytics to drive strategic marketing decisions
  • Proficient in retention initiatives, including email, site merchandising, customization, and other onboarding tools
  • Effective and influential spoken, written, electronic and presentation skills essential with employees, vendors and cross-functional teams at all levels
  • Proficient in online business management, ranging from IT platforming to order applications, order processing & fulfillment, forecasting and inventory management.

    Education / Skills
  • Minimum BA or BS degree is required; MBA is viewed favorably
  • Proficiency in Word, Excel, Outlook, PPT
  • Experience with database management systems preferred
  • Experience with Google Analytics, Endeca a plus
  • Strong IT skills and understanding

    How to Apply:
    Please submit cover letter, resume, and salary requirement to [email protected] and indicate why you're the perfect match for this position.
    Please make your subject "Vice President of Marketing".
    Smarthome is an equal opportunity employer.

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