Press Release

Rob Enderle Named Keynote Speaker forInaugural INSTEON Development and Technology ConferencePresident and Principal Analyst with Enderle Group AddressesHow to Build a Perfect Storm for Home AutomationIRVINE, Calif. ? April 12, 2006 ? The INSTEON? Alliance announced today that RobEnderle, president and principal analyst with Enderle Group, will deliver a keynoteaddress for its inaugural INSTEON Development and Technology Conference May 2,2006 at the Santa Clara Convention Center.Enderle, who has helped companies like Microsoft, HP, IBM, Dell, Toshiba, AMD, Intel,AMD, Philips, Sony and Texas Instruments anticipate technology changes, in his keynotespeech will address how companies can build the perfect storm for home automation.?The technology advances in home automation are driving price, ease of use andcompelling consumer applications that will push home automation over the tipping pointto broad market adoption,? says Enderle. ?I will address the why behind homeautomation?s relatively slow market adoption and point out how, with a little help,technology companies and consumer electronics manufacturer can move the market tobroad adoption.?The Enderle Group is a forward looking emerging technology advisory firm. With over25 years experience, it has provided regional and global companies with guidance in howto better target customer needs; create new business opportunities,; anticipate technologychanges; select vendors and products; and present their products in the best possible light.Before founding Enderle Group, Rob was the senior research fellow for ForresterResearch and the Giga Information Group before that he was with Dataguest where hebecame one of the most widely publicized technology analysts in the world.The INSTEON Alliance consists of more than 700 member companies and developersthat are implementing the INSTEON wireless home control technology that leverages thepowerline to offer the most cost effective, reliable and simple-to-use platform forconsumer electronics products. INSTEON technology is the award-winning home controlnetworking technology created by SmartLabs.?We are on the threshold of mass market adoption of home automation,? says RajeevKapur, president of SmartLabs. ?We decided early on that for home control to reach themass market, INSTEON needed to be based on a technology that made it reliable,affordable and simple to use. The time is right for developers, OEMs and technologycompanies knocking on the door of the digital home to pick the technology optimized forthe home and the home owner.?Decision makers evaluating home control and the future of the connected home areinvited to attend the INSTEON Development and Technology Conference to be held inconjunction with Parks Associates CONNECTIONS? the Digital Home ConferenceMay 2-4 in Santa Clara, Calif.The cost is $250 for the INSTEON Development and Technology Conference. For a fullagenda and more information, visit Attendees need not be INSTEONAlliance members.For more information about INSTEON, the INSTEON Alliance and its inauguralDevelopment and Technology Conference, please visit of the press interested in attending the event, please contact Michelle Laird at503-705-4577 or email [email protected]About INSTEONINSTEON delivers a dual-mesh (wireless and powerline) networking technologyoptimized for home management and control. Simple, affordable and reliable, INSTEONlinks together core home systems such as lighting, security, comfort control, consumerelectronics, appliances and safety sensors for remote monitoring and control. AllINSTEON devices are peers, meaning any device can transmit, receive and repeat othermessages without requiring a master controller or complex routing software. Addingmore devices makes an INSTEON network more powerful by virtue of a simple protocolfor communication retransmissions and retries. SmartLabs? INSTEON Alliance offers afocused community for developers to incorporate the INSTEON standard into theirproducts.About SmartLabs Inc.Founded in 1992, SmartLabs Inc. is the world?s leading authority on electronic homeimprovement and automation. SmartLabs is organized into three divisions: SmartLabsTechnology, the pioneering architects of INSTEON; SmartLabs Design, creators of bestin-class home control products; and, Smarthome Direct, which includes,?the Amazon of home automation? (Newsweek, 2004); SmartLabs products are sold toan international customer base via the Web, phone and retail outlets, as well as toprofessional dealers and installers through SmarthomePro. The company?s online catalogcan be found at Information regarding INSTEON can be found SmartLabs is headquartered in Irvine, Calif.About Enderle GroupThe Enderle Group provides an unparalleled look underneath breaking technology eventsto identify the core reasons that buyers and builders of this technology should care.Enderle Group strives "to bring diverse and challenging views into technology advisoryservices and consulting". Built on a rapid response model and focusing on emergingpersonal technologies like PALM, Windows 2005, and 64 bit desktop computing;revolutionary vendors like OQO, Lenovo, and Clear Cube; existing vendors like Dell,HP, Microsoft, and Intel; and fascinating trends like Consumer Electronics/PCconvergence, the Enderle Group remains a unique and critical resource in the personaltechnology market. The current technology landscape is defined by those that can seetrends and move strategically in response to them, and is littered with companies whowere simply unable to adapt. The Enderle Group is designed to help you succeed in thisrapidly changing world.

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