Press Release


Electronic Home Improvement:A ?Smart? Way to Add Value to Your HomeSmartLabs Helps Consumers Upgrade Their Homes with INSTEON?Switches Beginning at $24.99
     Irvine, Calif. ? March 14, 2006-- While many think of home improvement as remodeling bathrooms and upgrading kitchen countertops, there is a much simpler and more cost effective way to add value to your home called electronic home improvement and it begins with the simple replacement of a light switch. SmartLabs, Inc. and its subsidiary are championing this new concept in home improvement. Electronic home improvement or upgrading your home?s electrical switches that control lights, ceiling and ventilation fans and other devices is a simple way to add value to your home. It?s simple to do and it does not have to cost a lot of money. And SmartLabsproducts have a ?smart? technology built-in called INSTEON, which enables their switches to ?talk? to each other, making installation simple and creating the foundation for a home control network.?We are changing the way consumers think of home improvement,? said Joe Dada, CEO of SmartLabs, Inc. of Irvine, Calif. The company has been developing and distributing home control/automation products for nearly 15 years. ?Instead of large home remodeling projects, we are encouraging consumers to upgrade their homes one light switch or one room at time.??Additionally, we are encouraging consumers to make ?smart? choices when upgrading their switches,? continued Dada. ?When choosing a switch, consumers should choose products that have intelligence like INSTEON built-in. This intelligence not only makes the products easy to install, it means that as electronic home improvement devices are added to the home, they will all ?talk? to each other and become part of a home control network.?SmartLabs? INSTEON-enabled products include wall switches, dimmers and keypads for true lighting control. Beyond turning lights on and off, lamps and lighting fixtures throughout a room can be connected to create lighting scenes in a room. For example, a homeowner can create a dining room scene where all of the lights in the room dim to predetermined levels creating a mood with a touch of a button.Beyond lighting design, lighting control is most often used for safety. A remote control timer system allows users to specify when lights should turn on and off. Interior and exterior lights can be set to turn on and off upon arrival and departure, or can illuminate the entire house when a strange noise is heard outside or in another part of the house. SmartLabs? new line of INSTEON-enabled home control lighting products including dimmers and On-Off switches, multi-device table-top controllers, a keypad in-wall controller as well as plug-in devices to control lamps and appliances cost no more than their non-networked counterparts. Retail prices begin at $24.99.INSTEON-enabled products are available at, and and select lighting specialty stores. User friendly software is also available for the PC and Mac.Affordable, Reliable and Easy to Use?With the introduction of the ICON line, SmartLabs can provide an INSTEON-enabled controllable light switch at a price point directly competitive with standard dimmer switches, enabling an even wider adoption of INSTEON in the home,? said George West, senior analyst, West Technology Research Solutions, LLC. ?SmartLabs understands that mass market adoption of home control has to be affordable, reliable and easy to use.? Installing SmartLabs control products is easy; the simplest being the plug-in modules. Consumers simply plug the controller into the outlet and then plug the light into thecontroller. With a simple tap and hold of a button for 10 seconds, the lights or devices that are plugged in are automatically connected or networked together and can be controlled from a keypad or table top controller.Sleeker in-wall designs involve changing out existing light switches with INSTEONenabled switches, dimmers and keypads. While many do-it-yourselfers will have no problem changing out the switches, SmartLabs reminds consumers that working with the electrical wiring in the home can be involved and recommends consulting an electrical contractor for more complex projects.For more information about SmartLabs INSTEON-enabled products, please visit Journalists interested in product samples for review, contact Michelle Laird at 503-705-4577 or [email protected]About INSTEONSmartLabs? INSTEON, the new technology standard in electronic home control networking, uses a simple, low-cost combination of wireless and power line communications to link core home systems such as lighting, security comfort control, consumer electronics, appliances and safety sensors, allowing them to be controlled or monitored from anywhere in the world. INSTEON-enabled products can also bridge toother networks, such as Wi-Fi LANs, the Internet and telephony and entertainment distribution systems, allowing products to serve as the foundation for a very robust integrated home control environment.About SmartLabs Inc.Founded in 1992, SmartLabs Inc. is the world?s leading authority on electronic home improvement and automation. SmartLabs is organized into three companies: Smarthome Direct, which includes, ?the Amazon of electronic home improvement? (Newsweek, 2004); SmartLabs Design, creators of best-in-class home control products; and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs? INSTEON Alliance offers a focused community for developers to incorporate the INSTEON standard into their products. SmartLabs products are sold to an international customer base via the Web, phone and retail outlets, as well as to professional dealers and installers through SmarthomePro. The company?s online catalog can be found at; information regarding INSTEON can be found at SmartLabs ( is headquartered in Irvine, Calif.

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