New Vice President of Sales and Marketing and Sales Director

Bring Four Decades Combined High-Tech Industry Experience
     IRVINE, Calif., July 14, 2004 - Smarthome, Inc., the world's leading provider of electronic home improvement products and personal gadgets, today announced that former Dell executive Rajeev Kapur has been named Smarthome's vice president of sales and marketing, while former Hewlett-Packard executive Ken Fairbanks has been named sales director.Kapur will be responsible for managing all brand strategy and marketing tactics for Smarthome and Insteon?, the company's new home automation network technology, as well as expanding the customer base for electronic home improvement products available from Smarthome's Web site and catalogs. Fairbanks will manage sales of the company's products and services to individual customers and manage the sales team's efforts to introduce Insteon to OEMs and other partners."With 38 years combined experience in sales and marketing at top high-tech companies, Rajeev and Ken are valuable new assets to our team," said Joe Dada, president and CEO of Smarthome, Inc. based in Irvine, Calif. "I believe they will both effectively communicate Smarthome's home automation technology leadership to OEMs, builders, distributors, retailers and partners, as well as execute new ways to reach out to consumers."An 11-year veteran of Dell, Inc., Kapur most recently served as general manager in Singapore, where he oversaw the South Asian division, directing a team of more than 200 employees and reporting directly to the president of Dell Asia. Kapur's responsibilities included managing all customer segments, including key global accounts, large commercial companies and the public sector, with a focus on business and operational growth. Prior to his role as general manager, Kapur held various sales, marketing and management positions at Dell."I have watched Smarthome's growth for several years and have seen it become the world's leading provider of home automation products," Kapur said. "The short- and long-term growth potential for the electronic home improvement market is tremendous, and Smarthome's business model is well-positioned with Insteon and its SmarthomeDesign line of proprietary products to continue to lead the way."Before joining Smarthome, Fairbanks was principal at Integrative Sales Concepts, Inc., a sales and marketing consulting firm. Previously, Fairbanks held numerous senior management positions at Hewlett-Packard, including western region sales channel manager and global account manager. Most recently he was the North American solution sales director, where he took part in developing the company's North American value proposition and market. Fairbanks developed several innovative new business initiatives and programs. "It's exciting to join Smarthome during the Insteon technology launch," Fairbanks said. "Insteon provides a tremendous opportunity for Smarthome in the electronic home improvement marketplace. I'm looking forward to being part of it."About Smarthome, Inc.Founded in 1992, Smarthome, Inc. is the world's largest home automation and home control supplier and a leader in enhancing lifestyles through electronic home improvement projects. Headquartered in Irvine, Calif., Smarthome products are sold to an international customer base via the Web, phone and retail outlets as well as to professional dealers and installers through its SmarthomePro division. Its SmarthomeDesign division is responsible for OEM and distribution sales channels. Smarthome, developers of a new home networking technology called Insteon?, (, is dedicated to making life more convenient, safe and fun. The company's on-line catalog can be found at

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