Pay-Per-Click Specialist


Pay-Per-Click SpecialistSmarthome has been in business since 1992 and is the world's leading home automation company. We are looking to hire someone to take over our in-house PPC program which was started in 2003. You will report to the Director of Marketing and work with the entire marketing team.This position includes the following tasks: keyword and ad testing; opportunity analysis, keyword research, ad copy writing, ad bidding, campaign setup and optimization. This position requires a strong drive to deliver results in the form of increased qualified traffic leading to high conversions and analysis of our current campaigns to increase their ROI. This position is a great opportunity for an analytically-minded marketer with a passion for the Internet, and search engine advertising. Primary Responsibilities:
  • Keyword research
  • Ad copy writing
  • Campaign setup
  • Campaign tracking
  • Campaign optimization
  • Budget tracking
  • Reporting
  • Provide custom daily reports for management
  • Provide feedback to media supervisor
  • A/B & multivariate testing Requirements:
  • Self-starter with extreme attention to detail
  • Strong MS Excel skills & experience
  • Analytical minded
  • High level of organization & efficiency
  • 3 years of hands-on PPC/SEM experience
  • Google AdWords certified Preferred
  • Proficiency with Google Analytics How to Apply: Please email your resume as an attachment to [email protected] and indicate why you're the perfect match for this position.Please make your subject "Pay-Per-Click Specialist". Smarthome is an equal opportunity employer.

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