Vice President of Marketing

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Vice President of Marketing

The Vice President of Marketing will report to the Chief Marketing Officer. He or she will be responsible for management of the Smarthome Direct business; which includes planning, implementing and executing online & print customer acquisition campaigns to generate business growth along with managing product acquisition and launch.

Responsibilities:
  • P&L responsibility, annual budgeting and marketing plans
  • Develop Marketing strategies that ensure customer base growth with profitable returns
  • Manage & improve existing search engine strategy (paid and organic)
  • Development of acquisition and retention programs for various customer types, product segments, etc.
  • Management of New Products, Smarthome.com, Online marketing programs and Print marketing programs. Utilize analytics to monitor site activity and drive strategic marketing decisions
  • Develop, plan, execute and analyze all direct marketing campaigns, including landing pages, sponsorship content, acquisition and retention emails, etc.
  • Drive sales while maintaining integrity of brand
  • Interface closely with IT, Purchasing, Engineering, Finance and senior management on regular basis
  • Develop and maintain customer loyalty programs.
  • Participate as a strategic partner in the development of the company's long term plans


    Experience and Requirements
  • Minimum 5 years experience managing online customer acquisition campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response Marketing activity
  • Measurable experience in paid and organic search, affiliate programs, comparison shopping engines, email and other online programs
  • Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals, as a key part of a successful business enterprise
  • Ability to create the strategic direction of increasing E-Commerce activity from a variety of online channels to expand market share
  • Solid grasp of IT functionality within web structure, applications and inventory management
  • Understanding of how to utilize analytics to drive strategic marketing decisions
  • Proficient in retention initiatives, including email, site merchandising, customization, and other onboarding tools
  • Effective and influential spoken, written, electronic and presentation skills essential with employees, vendors and cross-functional teams at all levels
  • Proficient in online business management, ranging from IT platforming to order applications, order processing & fulfillment, forecasting and inventory management.

    Education / Skills
  • Minimum BA or BS degree is required; MBA is viewed favorably
  • Proficiency in Word, Excel, Outlook, PPT
  • Experience with database management systems preferred
  • Experience with Google Analytics, Endeca a plus
  • Strong IT skills and understanding


    How to Apply:
    Please submit cover letter, resume, and salary requirement to [email protected] and indicate why you're the perfect match for this position.
    Please make your subject "Vice President of Marketing".
    Smarthome is an equal opportunity employer.



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