Eco-Friendly Online Shopping Becomes Easier Said And Done
With Release of thepurplebook green
Definitive Online Shopping Guide Takes Guesswork Out Of Going Green
(LOS ANGELES, Calif.) Buying "green" just got easier for consumers looking to be more Earth-friendly with their shopping habits without having to research the nuances of "carbon footprints" or "emissions standards." Today"s release of thepurplebook green? the latest edition of thepurplebook: the definitive guide to exceptional online shopping? cuts through the intimidating lingo and lab results to focus on helping consumers to make smart, well-informed choices about products and services ranging from beauty and fashion to health and home construction.
"Consumers are eager to live a more eco-conscious lifestyle, but the complexity behind "living green" can cause an overwhelming sense of confusion that holds many people back from taking positive steps forward," said Hillary Mendelsohn, author of the thepurplebook series. "The goal with thepurplebook green is to simplify Earth-friendly shopping by focusing on the growing number of web shops that turn our good intentions into reality by offering environmentally sound products. It"s a valuable resource for veteran eco-consumers as well as those newly dedicated to making better choices."
According to the 2007 GFK Roper Green Gauge study, nearly half of all Americans would do more for the environment if they only knew how. Online shopping is recognized as having the potential to help people minimize their environmental impact, and when consumers are able to back up their principles with their pocketbooks, they wield substantial power for change.
Since 2000, thepurplebook has been exploring the internet's estimated 100,000 web shops, cataloging only the very best in a series of definitive guides to exceptional online shopping. We never stop searching, and though it sometimes seems as though we've seen it all, each year we manage to find hundreds more sites worthy of inclusion in our books.
Why do we do it? Because search engines rely on complex algorithms, paid advertising and tricky key word placement to come up with endless lists of mostly irrelevant results. We scour every corner of the web, objectively handpicking web shops that offer superior product selection, shopping convenience and price, and evaluating them for our readers. It may not be a very high tech approach, but if you find a site within the pages of thepurplebook, you may be certain it's being recommended to you by a human being, and for all the right reasons.