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SmartLabs Promotes Rajeev Kapur to President to Lead
The Newly Structured Company
Kapur to Shape Home Automation Industry by Focusing on the Consumer
IRVINE, Calif. – April 4, 2006 – SmartLabs Inc.TM, the world’s leading authority in home
automation and control, today announced that Rajeev Kapur, previously vice president of sales
and marketing, has been promoted to president. In his new position, Kapur will lead the strategic
direction of the company, create an agile corporate culture and oversee operations for
SmartLabs’ three divisions.
SmartLabs, formerly known as Smarthome, announced in January the formation of its new
parent company. SmartLabs is divided into three divisions: SmartLabs Technology, architects of
the INSTEON home control technology; SmartLabs Design, product design and development;
and Smarthome Direct, the retail and online distribution channel. The restructuring and name
change more accurately reflects its role as a visionary think tank for the future of home
networking.
“SmartLabs has experienced tremendous growth in the last few years and, as a multi-business
company, we need to continue to scale our management structure for future success,” said Joe
Dada, SmartLabs founder and CEO. “Rajeev is an extraordinary leader and manager and is
perfectly suited to lead our business. As CEO, I will continue to create the vision for the
company and develop technologies that will shape the connected home.”
Kapur joined SmartLabs in 2004 as vice president of sales and marketing. In that role, he
served as head of the SmartLabs Design division, which is responsible for product development,
sales and marketing of Smarthome-branded products as well as sales and marketing tactics for
INSTEON™, the company’s flagship home-control networking technology.
“I see a tremendous opportunity in helping to shape the home automation industry,” says
Kapur. “I envision home control becoming ubiquitous in all our home interactions. SmartLabs
will lead the industry by continuing to listen to what consumers want while remaining agile
enough to deliver technologies and products that enable consumers to personalize and control
their homes.”
Kapur’s background includes 11 years at Dell Inc., where he served in a variety of
increasingly more responsible positions throughout the United States and in Asia. Prior to joining
Dell, he worked for Gateway and Computer Peripherals, Inc.
Kapur holds a bachelor’s degree in international business from California State University,
Fullerton.
About SmartLabs Inc.
Founded in 1992, SmartLabs, Inc. is the world’s leading authority on electronic home
improvement and automation. SmartLabs is organized into three divisions: Smarthome Direct,
which includes Smarthome.com, “the Amazon of electronic home improvement” (Newsweek,
2004); SmartLabs Design, creators of best-in-class home control products; and SmartLabs
Technology, the pioneering architects of INSTEON. SmartLabs’ INSTEON Alliance offers a
focused community for developers to incorporate the INSTEON standard into their products.
SmartLabs products are sold to an international customer base via the Web, phone and retail
outlets, as well as to professional dealers and installers through SmarthomePro. The company’s
online catalog can be found at www.smarthome.com; information regarding INSTEON can be
found at www.insteon.net. SmartLabs is headquartered in Irvine, Calif.
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