Press Release

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INSTEON Alliance Announces New Member SupernaMakes INSTEON-Enabled Devices Part of its Home Control SolutionElectronic House Expo ORLANDO, Fla. ? March 29, 2006 ? The INSTEON?Alliance announced today that SUPERNA has joined its growing association ofcompanies adopting the INSTEON wireless home control technology. The INSTEONAlliance consists of more than 700 member companies and developers that areimplementing the INSTEON wireless home control technology that leverages thepowerline into their consumer electronics devices.SUPERNA is the first home automation company to fully leverage standard IP homenetworks, enabling consumers to connect new or legacy electronic devices to their homecomputer network for delivery of digital audio/visual content, lighting and HVAC controlto any room in the house. SUPERNA?s desktop software provides easy configuration,management and personalized interface generation. Its easy-to-use ConfigNet softwarewill support the INSTEON protocol enabling users to create and manage a stand-aloneINSTEON network, or have INSTEON products part of its full home control andautomation solution.?Companies such as SUPERNA are seeing the inherent benefits of affordability,reliability and simplicity in our home networking protocol,? says Ken Fairbanks, vicepresident of sales and business development at SmartLabs Inc., the innovators ofINSTEON. ?We are pleased that so many companies are integrating INSTEON to makeany electronic device part of the home network.??We are very excited about joining the INSTEON Alliance. At SUPERNA, we are fullycommitted to supporting affordable standards-based products which bring more freedomof choice to the customer and will result in broader adoption of home technologies,? saysOded Vardi, SUPERNA?s COO.The INSTEON Alliance will be hosting its inaugural INSTEON Development andTechnology Conference on May 2, 2006 in Santa Clara, Calif. For more informationabout the INSTEON Alliance and its conference, please visit www.insteon.net.At the Electronic House Expo, please visit SmartLabs at booth 1228 to see ademonstration of INSTEON. SUPERNA, a sponsor of the Electronic House Expo, willbe presenting its product line at booth 1140.About INSTEONINSTEON delivers a dual-mesh (wireless and powerline) networking technologyoptimized for home management and control. Simple, affordable and reliable, INSTEONlinks together core home systems such as lighting, security, comfort control, consumerelectronics, appliances and safety sensors for remote monitoring and control. AllINSTEON devices are peers, meaning any device can transmit, receive and repeat othermessages without requiring a master controller or complex routing software. Addingmore devices makes an INSTEON network more powerful by virtue of a simple protocolfor communication retransmissions and retries.About SmartLabs Inc.Founded in 1992, SmartLabs, Inc. is the world?s leading authority on electronic homeimprovement and automation. SmartLabs is organized into three divisions: SmarthomeDirect, which includes Smarthome.com, ?the Amazon of electronic home improvement?(Newsweek, 2004); SmartLabs Design, creators of best-in-class home control products;and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs?INSTEON Alliance offers a focused community for developers to incorporate theINSTEON standard into their products. SmartLabs products are sold to an internationalcustomer base via the Web, phone and retail outlets, as well as to professional dealers andinstallers through SmarthomePro. The company?s online catalog can be found atwww.smarthome.com; information regarding INSTEON can be found atwww.insteon.net. SmartLabs is headquartered in Irvine, Calif.About SupernaSuperna (www.supernasystems.com) develops, markets and manufactures standardsoftware and hardware products that makes home automation more accessible andaffordable to mass markets. It stands at the intersection of several high-growth industries,including home automation, home networking, broadband, digital media, consumerelectronics, home theater and embedded devices. The Company?s headquarters arelocated in Langhorne, PA. It has an R&D center in Tel Aviv, Israel. Superna was foundedby Arik Vardi (Chairman), founder of ICQ, the world?s first Instant Messaging service;Oded Vardi (COO) and former founding investor of RUSure comparative shoppingprogram; Tim Sixtus, founder of cha! Technologies, a micropayments solutions provider,and veteran software developer, Eran Gampel (CTO).




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