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INSTEON Alliance Announces New Member Superna
Makes INSTEON-Enabled Devices Part of its Home Control Solution
Electronic House Expo ORLANDO, Fla. – March 29, 2006 – The INSTEON™
Alliance announced today that SUPERNA has joined its growing association of
companies adopting the INSTEON wireless home control technology. The INSTEON
Alliance consists of more than 700 member companies and developers that are
implementing the INSTEON wireless home control technology that leverages the
powerline into their consumer electronics devices.
SUPERNA is the first home automation company to fully leverage standard IP home
networks, enabling consumers to connect new or legacy electronic devices to their home
computer network for delivery of digital audio/visual content, lighting and HVAC control
to any room in the house. SUPERNA’s desktop software provides easy configuration,
management and personalized interface generation. Its easy-to-use ConfigNet software
will support the INSTEON protocol enabling users to create and manage a stand-alone
INSTEON network, or have INSTEON products part of its full home control and
automation solution.
“Companies such as SUPERNA are seeing the inherent benefits of affordability,
reliability and simplicity in our home networking protocol,” says Ken Fairbanks, vice
president of sales and business development at SmartLabs Inc., the innovators of
INSTEON. “We are pleased that so many companies are integrating INSTEON to make
any electronic device part of the home network.”
“We are very excited about joining the INSTEON Alliance. At SUPERNA, we are fully
committed to supporting affordable standards-based products which bring more freedom
of choice to the customer and will result in broader adoption of home technologies,” says
Oded Vardi, SUPERNA’s COO.
The INSTEON Alliance will be hosting its inaugural INSTEON Development and
Technology Conference on May 2, 2006 in Santa Clara, Calif. For more information
about the INSTEON Alliance and its conference, please visit www.insteon.net.
At the Electronic House Expo, please visit SmartLabs at booth 1228 to see a
demonstration of INSTEON. SUPERNA, a sponsor of the Electronic House Expo, will
be presenting its product line at booth 1140.
About INSTEON
INSTEON delivers a dual-mesh (wireless and powerline) networking technology
optimized for home management and control. Simple, affordable and reliable, INSTEON
links together core home systems such as lighting, security, comfort control, consumer
electronics, appliances and safety sensors for remote monitoring and control. All
INSTEON devices are peers, meaning any device can transmit, receive and repeat other
messages without requiring a master controller or complex routing software. Adding
more devices makes an INSTEON network more powerful by virtue of a simple protocol
for communication retransmissions and retries.
About SmartLabs Inc.
Founded in 1992, SmartLabs, Inc. is the world’s leading authority on electronic home
improvement and automation. SmartLabs is organized into three divisions: Smarthome
Direct, which includes Smarthome.com, “the Amazon of electronic home improvement”
(Newsweek, 2004); SmartLabs Design, creators of best-in-class home control products;
and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs’
INSTEON Alliance offers a focused community for developers to incorporate the
INSTEON standard into their products. SmartLabs products are sold to an international
customer base via the Web, phone and retail outlets, as well as to professional dealers and
installers through SmarthomePro. The company’s online catalog can be found at
www.smarthome.com; information regarding INSTEON can be found at
www.insteon.net. SmartLabs is headquartered in Irvine, Calif.
About Superna
Superna (www.supernasystems.com) develops, markets and manufactures standard
software and hardware products that makes home automation more accessible and
affordable to mass markets. It stands at the intersection of several high-growth industries,
including home automation, home networking, broadband, digital media, consumer
electronics, home theater and embedded devices. The Company’s headquarters are
located in Langhorne, PA. It has an R&D center in Tel Aviv, Israel. Superna was founded
by Arik Vardi (Chairman), founder of ICQ, the world’s first Instant Messaging service;
Oded Vardi (COO) and former founding investor of RUSure comparative shopping
program; Tim Sixtus, founder of cha! Technologies, a micropayments solutions provider,
and veteran software developer, Eran Gampel (CTO).
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