Press Release

Tricia Parks To KeynoteInaugural INSTEON Development and Technology ConferenceParks Associates Founder and CEO to Advise Companies toTo Look Beyond the Living Room if They Want to Own the Digital HomeIRVINE, Calif. ? March 28, 2006 ? The INSTEON? Alliance announced today thatTricia Parks, founder and CEO of Parks Associates, will deliver the keynote address forits inaugural INSTEON Development and Technology Conference being held inconjunction with Parks Associates? signature event, CONNECTIONS?: The DigitalHome Conference & Showcase.Parks Associates projects that revenues for home control systems (of all types) will grow8% - 9% per year and reach more than $3 billion by 2009. Parks will address the need forall companies ? from silicon providers to consumer electronics manufacturers that arebanking on a slice of the digital home market ? to look at market opportunities beyondthe living room. To fulfill the vision of a completely connected home, companies need toevaluate how and if home control fits into their home networking strategies.?While companies are naturally acting to seize opportunities offered by a new round ofentertainment options and benefits, there are also multiple opportunities beyondentertainment,? says Parks. ?Long term winners will embrace technologies that fulfillconsumers? expectations for a truly connected home; one that includes but is not limitedto networked entertainment and computing devices. This also represents an approach forthe next several years for differentiation to consumers deciding which entertainmentapproaches to adopt.?Parks Associates is a market analysis and research company dedicated to providingmeaningful information and counsel to companies offering technology-based productsaimed at improving people?s lives. Parks presents worldwide on consumer trends, marketrequirements, and industry structure, with an eye to meshing visionary and progressiveideas to consumer needs and wants.The INSTEON Alliance consists of more than 700 member companies and developersthat are implementing the INSTEON wireless home control technology that leverages thepowerline to offer the most cost effective, reliable and simple-to-use platform forconsumer electronics products. INSTEON technology is the award-winning home controlnetworking technology created by SmartLabs.?Our conference will provide companies competing for the digital home anunderstanding of what will drive consumers to adopt home control,? said Joe Dada,founder and CEO of SmartLabs. ?We decided early on that for home control to reach themass market, it needed to be based on a technology that made it reliable, affordable andsimple to use. This is why INSTEON leverages wireless RF and the powerline. In thehome, there are simply too many places where wireless alone won?t work.?Decision makers evaluating home control and the future of the connected home areinvited to attend the INSTEON Development and Technology Conference on May 2,2006, at the Santa Clara Convention Center in Santa Clara, Calif. The cost is $750 for theconference and includes admission to Day 2 of CONNECTIONS. Online registration isavailable at Attendees need not be INSTEON Alliancemembers.For more information about INSTEON, the INSTEON Alliance and its inauguralDevelopment and Technology Conference, please visit of the press interested in attending the event, please contact Michelle Laird at503-705-4577 or email [email protected]About INSTEONINSTEON delivers a dual-mesh (wireless and powerline) networking technologyoptimized for home management and control. Simple, affordable and reliable, INSTEONlinks together core home systems such as lighting, security, comfort control, consumerelectronics, appliances and safety sensors for remote monitoring and control. AllINSTEON devices are peers, meaning any device can transmit, receive and repeat othermessages without requiring a master controller or complex routing software. Addingmore devices makes an INSTEON network more powerful by virtue of a simple protocolfor communication retransmissions and retries.About SmartLabs Inc.Founded in 1992, SmartLabs, Inc. is the world?s leading authority on electronic homeimprovement and automation. SmartLabs is organized into three divisions: SmarthomeDirect, which includes, ?the Amazon of electronic home improvement?(Newsweek, 2004); SmartLabs Design, creators of best-in-class home control products;and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs?INSTEON Alliance offers a focused community for developers to incorporate theINSTEON standard into their products. SmartLabs products are sold to an internationalcustomer base via the Web, phone and retail outlets, as well as to professional dealers andinstallers through SmarthomePro. The company?s online catalog can be found; information regarding INSTEON can be found SmartLabs is headquartered in Irvine, Calif.

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