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Founded in 1992, Smarthome, Inc. is the world's leading designer, manufacturer and online retailer of home automation products. Smarthome provides products in lighting control, whole-house automation, security and surveillance, home entertainment, gadgets and pet care. Smarthome's mission is to "make life more convenient, safe and fun."
Smarthome is a one-stop provider of thousands of products that allow consumers to automate their homes affordably and easily. Most applications are designed to make life more convenient, including controlling a wireless thermostat from bed, the audio system from any room in the home or pre-setting a floor warmer to turn on before the alarm clock goes off. Smarthome provides consumers peace of mind with products that safeguard the home whether the occupants are there or not. Smarthome offers products that can turn on house lights upon arrival, allow residents to see on television a visitor at the front door and notify the absent homeowner through e-mail if the system detects motion in the house or water in the laundry room. For fun, the company offers a variety of home entertainment devices as well as automated gizmos and gadgets designed specifically for kids.
SmartLabs, Inc., founder and CEO Joe Dada, a formally trained engineer, also worked as an investment manager and was an early enthusiast of home automation products. He realized early on that these products would not be adopted by the masses if they were too expensive or too difficult to install. Dada overcame this perception by offering a catalog with simple, convenient and inexpensive products to customize and automate the home designed for the average consumer. Dada privately funded Smarthome through a series of friend and family donations, savings, and small loans from the bank and published the first Smarthome catalog in 1992.
In February, 1995, SmartLabs' Smarthome became an Internet pioneer by launching one of the first e-commerce sites on the Web. By the end of summer of 1995, Smarthome.com had a full-functioning e-basket and search engine, which it continues to build upon today. The company credits its early success to the fact that many early Internet enthusiasts were also early adopters of home automation technology and gadgets.
During the dot-com era, while most businesses were marketing themselves as e-commerce sites, Dada was being pressured by investors to eliminate the Smarthome print catalog and exclusively become an online retailer. Dada and his team believed the Internet was an effective means in reaching additional customers and simplifying the order process. However, they also believed that most of the company's online orders were catalog-induced. To his credit, Dada continued the print catalog and was proven to be correct when other purely e-commerce sites disappeared.
Today, Smarthome prints more than four million catalogs per year and services customers in more than 130 countries. The company offers more than 5,000 items for the customized automation of the home. Customers can order through Smarthome's direct mail catalog, website at www.smarthome.com, and by phone.
SmartLabs' divisions include:
Smarthome.com
Smarthome.com offers proprietary and other manufacturers' products direct to the general consumer through its direct mail catalog, website at www.smarthome.com and by phone.
SmarthomePRO.com
SmarthomePRO.com sells SmartLabs proprietary products in addition to Smarthome's entire line of products to contractors and installers.
SmartLabs Design
SmartLabs Design is the company's proprietary product design division, aimed at designing new products that address consumers' unmet needs. This division develops products using INSTEON & other technologies, under the Smarthome brand. SmartLabs continues to be the world's leading designer and manufacturer of home automation products. All Smarthome branded products are backed by a 30-day money-back guarantee, price-match guarantee, and free 7 days per week technical support. Smarthome's support staff stands behind the company's mission and is dedicated to providing information on all products offered by Smarthome as well as tailoring product suggestions to each individual's needs and budget.
SmartLabs Technology
SmartLabs Technology is the company's proprietary technology development division whose engineers developed INSTEON which is currently being used to develop products by over 1,000 companies to date (including products developed under the popular Smathome brand).
Smarthome Factory Store
Smarthome Factory Store stocks thousands of products at the company's Irvine, CA headquarters.
16542 Millikan Avenue
Irvine, CA 92606-5027
phone: 949-221-0037
Smarthome currently has 101 employees.
Mike Scharnagl
949.252.6962
pr@smarthome.com |
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